Appealing to a wide range of customers, this company works to draw in collectors, amateurs, adults and children. Due to being a vintage toy company, Toy Soldier promotes sentimental feelings of happiness and values the customer’s satisfaction. The intended experience focuses on nostalgia, with supporting qualities of being playful, old fashioned and trustworthy. Differentiating from the competition, this company considers that toys are not just for kids. Within this mindset, Toy Soldier’s reliability centers on the ability to find or restore any old or new toy for adults and children alike. This company also cares about tradition and upholding a legacy of quality products and services. Hard work, determination, attention to detail and thoughtfulness, make the Toy Soldier’s legacy visually evident when looking at the numerous beautifully restored toys on the shelves. Customers will feel comfortable allowing this company to repair personally owned toys that are rare, treasured and hold special value. Toy Soldier believes in an overwhelmingly joyous and personal experience for each customer.
This tag line has a unique dual meaning. Classic refers to good old times and Play is exactly how it sounds. We at Toy Soldier want our customers to understand that they don't have to be a kid to play with toys. Relive your childhood!
Brand Narrative
Tag Line
Dynamic Mood Board
Tone of Voice
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Retro but not rusty
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Nerdy but not dorky
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Confident but not cocky
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Old fashioned but not narrow-minded
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Playful but not childish
The tone of Toy Soldier is helpful, professional and personal. As a company that can find or restore any retro toy, customers should feel safe in allowing priceless and irreplaceable toys to be handled with extra care.
Never talk down or belittle toys. We do not discriminate! Tone should be playful and fun but not arrogant. We are experts, we are not know-it-alls.
Thank you for playing nice!
How do we look?